Liby Hays
Conspecifics Branding

(2023)

Hangtags, plush keychain, and stickers featuring original graphics for my brand Conspecifics.

Conspecifics was a collaboration between designer Tiff Bushka and illustrator Liby Hays. It was a media archeological clothing and accessories brand that brings together 2000s Japanese streetwear and 1990s-2000s electronic edutainment, trompe l’œils and other tricks. Our ambitions were to create cute, wearable and detailed objects while incorporating a “rabbit’s warren” of paratextual research. Read the brand's statment of purpose here.

Clipboard-inspired hangtag back
Fruit sticker/Snapback sticker hybrid
Plush mascot keychain of our logo, Crinie
(a crinoid fossil)
Clipboard-inspired hangtag front, listing items from the collection
Dimestore candy-inspired T-shirt packaging
Unfolded packaging with "Subliminal Screentone" pattern
(i.e. Motifs from the shirt pack printed in a repeat-pattern, at a scale only perceptible to the unconscious)
Branded Micromouse maze-solving robot, in "sponsorship" of the UCLA Micromouse Team. The wheeled robot is designed to efficiently navigate an unbeforeseen maze.